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Izze Sparkling Juice
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The Big Idea
Izze IS a mocktail. By adding a cocktail glass and garnish to your beverage, consumers can easily turn their Izze into a stylish mocktail. By playing on the word "Iz" also adds a fun element to the campaign to help emphasize that it's time for a mocktail.
"Glass, Garnish, Go" & "Iz Mocktail Time"
The Brand
Izze is a sparkling juice beverage made from real fruit juice and sparkling water with bold and exciting flavors.
The Objective
Design a print and out of home advertisement with a new use for a consumer packaged good that appeals to a niche audience.
Research Insights
African American millennials are choosing to consume less alcohol due to wellness concerns and often seek quick and easy solution for an enjoyable beverage.
Target Audience
African American millennials who want to switch to healthier, fruit flavored drink options such as a mocktail.
Rough Drafts
Magazine:
Billboard:
Transit:
Final Deliverables
Magazine:
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Improvements
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Combine the two big ideas of "Glass, Garnish, Go" and "Iz Mocktail Time" into one concise concept.
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Add instructions for how a consumers can style their Izze with "Glass, Garnish, Go."
Billboard:
Improvements
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Make "Iz Mocktail Time" the grasping heading.
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Show how to "Glass, Garnish, Go" with picture and short word instructions.
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Use uniform color scheme.
Transit:
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Improvements
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Make "Iz Mocktail Time" the grasping heading.
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Show the idea of "Glass, Garnish, Go" without copy text.
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Make the three posters better connect to one another.