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JMU's University Recreation
Group Exercise Classes
The University Recreation (UREC) is the hub for physical activity at James Madison University. One way students can fulfill their fitness needs is by signing up for group exercise classes such as cycling, barre, HIIT, and many more.
The Big Idea
"UREC Group Exercise classes are the perfect way to conquer gym-timidation!"
With URECs qualified trainers and numerous class types, group exercise classes are the perfect way to relieve the overwhelming stress typically involved when going to the gym. They're easy to sign up for and will help you build your community.
The Brand
JMU's University Recreation Group Exercise classes.
The Objective
Create a 30-second audio and video advertisement for a campus service of your choice.
Research Insights
Undergraduate females are more motivated to partake in physical activity if there is a trainer to guide them. The most common barriers at the gym include time restraints, lack of motivation, and lack of exercise knowledge.
Target Audience
Freshman females at JMU, specifically those who feel intimidated to go to the gym due to not knowing how to use traditional machines in the fitness center and who get overwhelmed by the crowds.
Sketches
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Video Storyboard
Radio Script
Rough Drafts
Rough Draft Radio Ad
Feedback and Improvements:
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Lower volume on heartbeat SFX
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Hold off until climax for music to begin and lower volume
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Remove excess gym clatter
Rough Draft Video Ad
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Remove "gym-timidation" text
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Add a slower, more realistic heartbeat SFX
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Remove the fade transitions
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Re-film to make cuts more coherent
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Show the shot of how to sign up on the phone a longer clip
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Add a website link at the end and a voice over
Final Deliverables
Final UREC Radio Ad
Final UREC Video Ad
